The Makeup Shop is an eCommerce Marketplace & Subscription Service for authentic beauty products, offering more than +4,000 products with +244 brands across +140 product categories including Makeup, Skin Care, Hair Care, Bath & Body, Electricals, Men’s, and much more. The Makeup Shop is the first marketplace in the beauty industry in Egypt and the second-largest beauty-specialized platform in MENA (Number of brands and number of products). The Makeup Shop is Cairo-based, Delaware incorporated, and ships regionally to the Middle East & North Africa.
Our vision is to be a FemTech company; to be the destination for Women’s Personal Care, Well-being, and Sexual Health Needs, and the single source of truth for cosmetics stakeholders. To be an inclusive leader & one-stop-shop; Amazon Prime for Female Consumers and Bloomberg for beauty enterprises.