Taxi tv is an in ride entertainment system for riders to enjoy content in ride hailing cars. We allow the riders select the kind of content they want in categories listed on the screens. Categories include Sports, Entertainment, News, Short films and more. It’s implemented with a stand alone app that allows for zero interaction between us and the drivers of the cars, who make money from advertising. With the ad market spend for 2016 set at 9.5bn naira in Nigeria, it’s a huge untapped market for ad tech companies. We currently have 115 cans signed up with 4 paying advertisers on our platform.