Ugandan maize growers are looking to increase their farm income. In an effort to achieve this goal, farmers have to have a reliable partner in terms of value addition in both flour nutrients and re-sale value hence combating malnutrition and income enhancement. The purpose of this business proposal is to setup a company which will cover all aspects i.e. food processing, value addition (fortification according to East African standards and product branding), employment of the local population, with this approach all parties in food supply chain will have a potential source of profitability.
The farm group is eager to explore the possibility that forward integration in the Tasty Flour (E.A) Ltd flour industry will afford them the sought after returns they seek.
To gain market share in the maize flour industry, Tasty Flour (E.A) Ltd plans to differentiate their product from those in the current market place by offering a mix of service qualities which are currently undeserved. A st