Uniquely translated through the anatomy of a rose plant: SwR’s VISION is to “Enhance Africa’s eco-system transformation through premium media content from Africa into the world”. The MISSION is to establish a full board production enterprise that resonates with youth creatives and project our real African experiences into the globe. The content created as a base is in form of a reality premium Lifestyle Documentary/TVTalkshow who’s identified guests and audience are predominantly WOMEN and the YOUTH aged between 15+ who are starting out in ENTREPRENERSHIP. The platform pairs upcoming creatives with thought leaders and industry specialists that have established themselves to trigger creative ideas into bankable business enterprises and create solutions for economic growth. The TV content has successfully aired as an advertiser sponsored project on Africa’s DSTV in 2017 – 2019.