Strauss Energy has brought to the Kenyan market a new technology, roofing tiles with solar cells that powers your house in addition to roofing leading to significant cost savings. We plan to have the excess power generated from residential or commercial units fed into the national grid so that the home owners will also earn income from the feed-in-tariff for those who choose to use this technology to power their properties. Additionally, an unprecedented return on investment in 4 years.
We sell electricity to homeowners at $0.15per KWh of electricity consumed as compared to the existing $0.19KWh they are paying currently. The power is generated from the innovative BIPV Stima solar roofing tiles that we produce and sell at $20per square meter as compared to the traditional $25 they would pay traditionally. Further, given each house generates 3X what they require we evacuate the extra electricity and sell it to Kenya Power (KPLC), who pay us $0.12 per KWh on a recurring monthly basis for their electricity supply for 25 years.
We recoup the cost of the Stima roofing tiles within 4 years and thereafter make recurrent income for the remaining 21years. On average, Strauss Energy expects a home to purchase 350 units once off covering 100 square meters of roof space. The cumulative gross margin per customer is $280 per square meter of roof coverage and 70% gross margin for a period of 20 years.
We are targeting a Customer Lifetime Value (CLV)/Customer Acquisition Costs (CAC) 2.5:1 ratio per meter square for the 25 year period.