Sprouts Africa From African Roots to Global Markets

Sprouts is redefining Africa’s role in global trade by empowering African brands to succeed in international markets. Our mission is to increase Africa’s participation in global trade, helping local food and beauty entrepreneurs become retail-ready through our “Seed to Shelf” accelerator. We offer access to shared production facilities, expert mentorship, and direct pathways to major retail and distribution channels. Sprouts enables African brands to reach international shelves and resonate with global consumers. Our ecosystem includes manufacturing spaces, hands-on retail training, and buyer matching services, ensuring brands have the tools to compete in new markets.

Sprouts isn’t just about exporting products; it’s about sharing Africa’s story. By promoting quality, sustainability, and authenticity, we’re building a stronger trade presence that drives economic growth, creates local jobs, and celebrates African heritage.