Shopit Shopit digitizes informal grocery stores in low-income communities.

Shopit is a mobile app that enables informal grocery stores to:
– compare prices at wholesalers in their area,
– order all their stock from their phone
– get it delivered to their doorstep in a few hours.
It saves them time (around 3 hours/order, no need to close their store to renew their stock) and money (5 to 10% on the cost of their stock using our price comparator) so they become more efficient and offer better and more affordable goods and services to their low-income consumers.

FMCG Brands and wholesalers pay to use Shopit to:
– highlight the visibility of their products,
– get direct access to the informal traders (Shopit acts as a virtual sales rep that takes orders and payment 24/7),
– better understand informal markets through the data we collect.

Shopit is easily scalable (integrated with payment and logistic solutions).

We built a community of 4000 informal traders in South Africa and we attract 100+ new stores per week. We work with FMCG brands like Nestlé.

Stage Growth stage EST October 2016
Sectors E-commerce, Logistics, Wholesale
Location Western Cape, South Africa
Markets Côte d'Ivoire, South Africa
Customer model B2B2C
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