RUDE ACTIVEWEAR is a Nigerian fashion fitness apparel brand on a mission to:
“Impact the lives of women, by inspiring us all to develop and maintain a healthy lifestyle by being active”
Rude was created for the everyday woman who desires a healthy lifestyle and loves to look good while on her journey to total wellness
Our collection is a mixture of fun and exciting designs showcasing our unique Nigerian heritage in our custom Ankara prints, all our pieces are suitable to wear as activewear or athleisure – we are simply made for movement.
As the athletic wear industry currently remains underdeveloped in Nigeria and Africa at large, Rude Activewear has the opportunity and potential to grow to a well-loved brand that will meet the needs of its consumers, by creating and delivering on products that represent the very essence of women – Real. Unapologetic. Determined. Extraordinary