ROYAL ELBEE Production and Sales of low cost edible oil

ROYAL ELBEE is an enterprise that deals in production and sales of edible oil for household usage and general consumption. It creates value by focusing on affordable production through rigourous cost cutting measures, and ensuring that middlemen were cut out in its distribution process.
Thus, in the venture’s distribution channel, a measure was tactically in place with cosiderate effort towards ensuring that the entity’s final product (edible oil) is directly sold to retailers by cutting wholesalers and distributors. This is with sole aim of ensuring that the product remain affordable and best available in the market.