Route is a payments company enabling creators to earn by promoting their favourite brands.
African creators such as — writers, artists, social media influencers, gamers, podcasters— struggle to earn a living from their content because of payment problems and the low earning power of their audience.
Route is a one stop shop that connects brands, creators and consumers.
Today — Brands pay Route to Run a promotion with Routes network of creators while offering a discount to their products and services to our end consumers through cashback.