Farmru uses entrepreneurship concepts of newness and novelty to improve food systems by developing innovations that seek to increase the efficiency and productivity of smallholder farmers. This is done through helping farmers use best practice approaches to farming practices by using data and information to better manage limited resources on farming operations.
1.The Farmru solution improves food systems by automating processes by simplifying and automating processes to increase efficiencies and the optimisation of resources. Example is smart watering systems that uses environmental sensors.
2.The Farmru solution improves food systems by collecting data and gathering site-specific agricultural data to ensure that farmers get a real-time soil fertility insight before planting which includes data on nutrient levels in the soil.
3. The Farmru solution improves food systems by processing data into actionable advice and provides opportunities for vertical integration of practice