RIGHTLAND is a multi brand online store providing access to e-commerce for small brands in the South African fashion & lifestyle sector that don’t have the resources to do it in-house and are too small for the big multi brand online retailers. We have tackled the pain-points that make it difficult for brands to go online profitably and created different products for manufacturers with different profiles. This way we are opening a market with a huge potential to brands. With a strong focus on sustainability and by only offering products made in South Africa we are supporting the local economy and enabling consumers to buy local products. We have a strategy to enter other African and overseas markets.