Merchandising and licensing using a preschool African brand has never been done before. Picture ‘Peppa Pig’ doing GBP1.2 billion last year in the UK, ‘Hello Kitty’ doing $5 billion each year and then think it’s never been done on a continent with over a billion people and 54 countries. Jabu’s Jungle, the animated TV show, first screened in 2016. It became the most watched show in South Africa within 5 weeks of airing and has now been the top show for three years running. With 4 seasons complete we are moving into product and licensing, and sourcing partners to take the journey with us.