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To undertake, it is not mandatory to have an original idea. Sometimes it is sufficient to detect the existence of a market with little or no satisfaction. The entrepreneur may seek new applications of a previously known technology or a different market approach (Identify new consumers, new distribution channels). The demographic explosion that the city-province of Kinshasa is facing and the change in the eating habits of the population kinoise cause excessive consumption of the breads, which is the basis for an increased demand for this commodity, which will be unsatisfactory if the offer is insufficient.
Indeed, after finding the inability of the inhabitants of the city-province of Kinshasa to obtain supplies of basic consumption products, especially in the matter of bread, the presence of a nearby bakery is interesting.