sureword is a business concept that bring in the unbanked and also meet their needs; thereby empowering them economically to expand and grow their business. This business activity is an effective measure in the ongoing struggle against poverty, enabling those without access to lending institution to borrow at competitive rate to increase their businesses. The target market and the potential customers are the economic active poor, and low income earners. The uniqueness of this business concept is the capacity of financial inclusion of the unbanked. We have deployed ideas and strategy to make banking attractive & beneficial to this group of people. we adopted a business strategy to ensure our product is unique in terms of process, documentation and delivery to have a unique differentiation.