Paid leverages Web 2.0 and saas technology to empower small and medium sized businesses (SMBs) to better understand their customers. By offering them with multiple customer engagement channels, we help them understand their customer behaviour, preferences which informs their marketing & product development decisions. Our Co-founders are Njooro who hails from a banking & finance experience serving customers and Nguru who previously worked for Mobile Decisioning Africa and Clinton Health Access Initiative to develop solutions for clients. Paid is supported by Junior Achievers Africa, NIC Bank, Google Launchpad as wells as the @ibizAfrica, an incubator based at the Strathmore University