Owami Africa is a creator of men’s African themed neck ties, but with a twist. All the ties come with an interesting fact about our beautiful continent. Think about the Chappies bubble gum, where the gum is a high quality neck tie with a classic “Did you know” about Africa.
Since February 2017 we have sold over 700 Units mainly locally. The ties currently retail for between 200 and 350 rand. Currently in JHB we supply 2 high end boutique stores. We have also had the product feature in Fashion events in Belgium and The UK. Our main client base are Pan African conscious men, across races, who also want to add some bounce to their outfit. I have feedback that wearing the tie gives the same bounce as wearing colorful socks or expensive shades or sexy lingerie.
My goal is to Break down the educational / informational gaps about Africa using one of the simplest but arguably most expressive tools we have – Fashion! All ties are inspired by a particular counrty, tribe, culture or region.