Orderbetta is reinventing the supply chain of consumer goods for informal retailers. The platform connects grocery stores to manufactures of FMCGs in order to bridge the gap of supply chain inefficiencies and creating opportunities for informal retailers to grow their businesses.
Over 70% of consumer goods in Sub-Sahara Africa are accessed through the informal retail markets. Zambia is among the countries in the Sub-Sahara Africa still facing supply chain inefficiencies due to many factors such as poor road networks. It is a home to over 10,000 informal retailers who are the key players to the Zambian economy. Orderbetta is on a mission to digitize trade activities in the informal retail sector through technology enabled ordering and delivery solution.