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Olekoo Redefining African E-Commerce

Cover image of Olekoo, E-commerce venture on VC4A

Customers currently approach e-commerce with trepidation and fear because of perceived security risks. Fear arising from their inability to confirm the identity of the e-commerce operators.
E-commerce are unable to provide customer support at the speed customers of today demand.
Content creators and and social media influencers who would be working with brands or at gigs are not earning. They rely solely on viral content for discovery and this is not working for most African creatives.
Most e-commerce sites have a very complex purchasing journey with many sites redirecting users from one platform to another and asking to complete multiple steps along the way.
We are developing a live-streaming platform that enables these creatives and influencers to use live video streaming to promote products, answer questions and close sales. Olekoo enables live interaction with customers, and helps offline retailers to establish an online presence and puts trust back to e-commerce.

Sectors E-commerce, New media
Location London, United Kingdom
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