Night Market An online food marketplace for everyday people

In Ghana, the food delivery market has only two major players, with market penetration at just 1.5%. This highlights a massive untapped potential, as most Ghanaians have yet to order food online. However, these companies are Western-based and fail to address the unique needs of the average Ghanaian, who is often a low- to middle-income earner. Ghanaians prefer affordable local food over high-end restaurants because local meals are budget-friendly and customizable, unlike fixed-priced restaurant menus. This gives local vendors a broader appeal. These platforms have struggled to cater to this majority, leading to low adoption rates. Being from Ghana ourselves, we understand these challenges. As former students, we experienced the difficulty of accessing food from local vendors overlooked by these platforms, often resorting to manually calling riders to place orders. So we built a platform that connects small-scale local businesses to customer to enable them sell beyond their four walls.