Using traditional ‘Ghanas’, we bridge rural unemployment to fulfill urban nutrition gaps.
Although India is the second-largest vegetable oil market globally, 85 percent of the commercially available edible oil is adulterated. Mass-produced refined oils expose oils to high temperatures, deodorizer, degumming, dewaxing, and bleaching to attain long shelf lives. In the process, they irrevocably damage the nutrient profile of oils.
For centuries, Ghanas made by local artisans out of a few pieces of wood have fed healthy oils to Indian villages.
We’ve adopted this native technology to creates year-round unskilled rural employment for rural women. Our social business stands entirely on the skills present in my village. And every month, we feed unrefined, single-origin, wood-pressed cooking oils to more than a thousand urban families.
Since 2019, there has been a 500% increase in demand for our oil. Due to the pandemic, 140 more women from our village have asked us for jobs.