So, why do we exist? According to a research done by Bountiful hair, a worldwide cosmetics company, 95% of 3000 black and brown women surveyed said “they did not feel as pretty as women with straight hair.” Additionally, South African hair blogger Milisuthando Bongele, in a 2015 interview with BBC Africa, said “black hair has been treated with disdain for years because black people have been made to be a problem”.
In Liberia, approximately 80% of our customers we have interviewed said they do not feel beautiful and confident with their natural hair, and even if they did, they could not afford imported natural hair care products.
Naz Naturals was birthed as a solution to these problems. Our goal is to redefine African beauty standards and bestow women with more confidence by producing safe, healthy and affordable natural hair care products from the best of natural West African ingredients like shea butter, coconut oil, palm kernel oil, African black soap, honey, etc.