Mymuse Clothing, with the brand name TOBI, manufactures ergonomic, ethnic themed baby carriers for urban dwelling, middle class parents. This target market are modern parents who tend to be involved in the care of their babies and are willing to buy stylish and functional baby products.
According to a report by Mordor Intelligence, the global baby carrier market is growing at a CAGR of 4.91% during the forecast period (2019-2024).
Ease of mobility, innovation in functionality and style, and the demand for ergonomically designed carriers are the key reasons for the popularity of baby carriers around the globe. Unlike prams and strollers, baby carriers are preferred, as they increase the physical and psychological connection between the infant and the parent.
Currently, Africa has the least market share for global baby carrier brands due mainly to the localization of such brands majorly in North America and Europe. This is an opportunity for an African brand for Africans to grow.
|Stage||Startup stage EST March 2016|
|Sectors||Clothing and textiles production, Manufacturing|
|Markets||Algeria, Benin, Botswana, British Indian Ocean Territory, Burkina Faso, Burundi, Cabo Verde, Cameroon, Central African Republic, Chad, Comoros, Congo, Congo, Democratic Republic of the, Côte d'Ivoire, Djibouti, Egypt, Equatorial Guinea, Eritrea, Eswatini, Ethiopia, French Southern Territories, Gabon, Gambia, Ghana, Guinea, Guinea-Bissau, Kenya, Lesotho, Liberia, Libya, Madagascar, Malawi, Mali, Mauritania, Mauritius, Mayotte, Morocco, Mozambique, Namibia, Niger, Nigeria, Réunion, Rwanda, Saint Helena, Ascension and Tristan da Cunha, Sao Tome and Principe, Senegal, Seychelles, Sierra Leone, Somalia, South Africa, South Sudan, Sudan, Tanzania, United Republic of, Togo, Tunisia, Uganda, Zambia, Zimbabwe|
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