Problem: Limited access of busy professionals to fresh and organic food items, and post-harvest loss by farmers/food manufacturers.
How big is the problem:
According to world bank and United Nations report, Nigeria is ranked 96 out of 113 on the Global Food Security Index (2018). Indications are that food security will worsen as the nation’s population doubles from 201 million today to around 400 million by 2050, and its urbanized population increases to reach approximately 70% by 2050. In addition, over 12% of Nigerians are undernourished.
Opportunities:
According to https://www.statista.com/, and Nigerian bureau of statistics, 40million people shopped for food online in 2020, $537million was generated in the sector, the serviceable available market is $5billion and the serviceable obtainable market is $1billion.