Mureza Auto Co #untamedMotoring
A new African car manufacturing company based in South Africa with the intent of manufacturing vehicles to service the African market. Our vision is “to create the best cars adapted for African conditions and become a leading car manufacturer in Africa by year 2025”. The key value preposition we offer is that we can capitalize on the 95% potential market by introducing brand new low-cost vehicles that are designed and made on the continent. We aim to benchmark our products to current vehicle leaders and sell them at prices competitive to the grey imports. Our time to market on all new products will be unmatched. We collaborate with the best suppliers to get quality and experience while on the other hand we integrate new smaller unrated suppliers to reduce cost, transfer and train expertise and ultimately produce affordable quality vehicles for the African population. Our first prototype will be unveiled in 2019. The projected IRR is 177%.