Projected to be worth an estimate of $3billion, the beauty and wellness (personal care) industry is one of the fastest growing and widely occupied industry in Nigeria with several beauty and wellness entrepreneurs found almost in every locale. While the Industry’s growth is on a fast rise, there seems to be a major disconnect between consumers and service providers, due to lack of visibility and poor marketing, a lot of brands loose clients due to poor management, Some consumers can’t seem to find a service provider without an ultimate search and there is the issue about security when it comes to getting home services from both sides. MashUpBeauty solves all these problems by helping the consumer find/book professional beauty and wellness service providers near them in real time. This seamless/secured process helps the consumer avoid stress, save time and monitor bookings. It also helps beauty professionals manage their bookings and expand their customer base locally.