MarketForce™ Digitizing Retail Distribution in Africa

Today, 90% of retail transactions in Africa (and many emerging markets) occur through informal channels — with millions of ‘corner shops’ and field sales agents acting as the first point of contact for consumers and brands.

Through MarketForce 360, FMCG companies & service providers are able to manage their field sales activities and grow their distribution channels. This market represents a TAM of $1.5T through 15M+ retail outlets in Africa alone. Over the past year, MarketForce has processed over $200M in GMV and established partnerships with over 50K retailers while securing over $1M in revenue contracts.