MarketForce™ Digitizing Retail Distribution in Africa

Today, 90% of retail transactions in Africa (and many emerging markets) occur through informal channels — with millions of ‘corner shops’ and field sales agents acting as the first point of contact for consumers and brands.

Through MarketForce 360, FMCG companies & service providers are able to manage their field sales activities and grow their distribution channels. This market represents a TAM of $1.5T through 15M+ retail outlets in Africa alone. Over the past year, MarketForce has processed over $200M in GMV and established partnerships with over 50K retailers while securing over $1M in revenue contracts.

Stage Growth stage EST January 2018
Sectors Financial services, Manufacturing, Retail and wholesale
Location Nairobi, Kenya
Markets Burundi, Côte d'Ivoire, Ethiopia, Gambia, Ghana, Guinea, Kenya, Malawi, Mozambique, Nigeria, Rwanda, Senegal, South Africa, Tanzania, United Republic of, Uganda, Zambia, Zimbabwe
Customer model B2B
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