Team Lebalma is led by a multidisciplinary team combining expertise in finance, technology, operations, and sales: El Hadji Cheikhou Sall – Founder & CEO: Entrepreneur with a background in finance and international business, passionate about inclusive fintech and BNPL innovation in Africa. Jane – Marketing & Communication: Oversees brand strategy, manages physical agencies, and drives telemarketing initiatives. Mendy – Sales & Portfolio Management: Leads the team of portfolio managers, ensuring client acquisition, retention, and repayment discipline. Ndoye – Collections: Heads the recouvrement unit, ensuring high repayment rates and customer follow-up. Ibrahima – Supply & Logistics: Manages supplier relations, stock, and delivery coordination. Khary Wane – Finance & Compliance: Ensures proper accounting, financial reporting, and regulatory compliance.