Last Mile for BoP We develop apps to improve the Last Mile distribution of goods and services at the Bottom of the Pyramid
Last Mile for BoP developed a mobile application called Shopit that enables informal grocery shops in townships and rural areas to compare bulk prices at wholesalers in their area and to order all their stock at the best price directly from their phone. We then organize the delivery of their order to their doorstep within a few hours.
Our objective is to transform the informal grocery stores into efficient one stop shops in low income community. This efficiency will drive prices down and enable to offer more useful goods and services to low income consumers.
We use the data we collect from our app to assist FMCG brands and social innovators to better understand and sell their products in informal markets. We specially focus on fostering the distribution of social products like solar lights, clean cook stoves, water filters, sanitary pads or fortified food.