According to Nigeria Daily Post quoting the director of the Department of Livestock and Disease Control, Dr Joseph Nyager, “80% of footwear in Nigeria are imported from China with only 10% made in the country and the other 10% from Europe and Morocco”. The Aba leather industry in South Eastern Nigeria has the potential to produce quality leather products that nearly compares to the Italian brand, yet they have no presence outside the country.
Over the years, increased reliance on overseas manufacturers have lowered the prices of and demand for Nigerian made leather products, hence making the local artisans to use inferior materials in production in a bid to make profit, leading to the production of low quality shoes thereby accelerating consumer migration toward better designed, trendier foreign ones. In the process, however, Nigerian design innovation has substantially deteriorated. KoliOb Kollections intends to revitalize the Nigerian leather industry by leveraging unsurpassed Nigerian design aptitude with Nigerian artisan factory relationships to generate high quality, trendsetting leather products at modest prices, thereby spurring a change in the perceptions of Nigerians towards the purchase of Nigerian made leather products which will effortlessly lead to the growth of the economy since it’s an already established fact that one of the reasons for the continuous deterioration in the value of the country’s currency is her excessive reliance on imported goods. KoliOb Kollections is more than a fashion brand, it’s a movement to make Nigerian made products more acceptable in Nigeria and outside Nigeria.