Following the agribusiness survey which we conducted early this year, it was observed that the small holder farmers had challenges which included: post-harvest losses; Inadequate value addition facilities and Limited markets and market facilities for farmers and that consumers had limited access to markets for them to access healthy foods as well as consumer’s inability to access healthy and nutritious foods. As such, we set out to develop the Just Fresh Food Farms – Online Agro Market (justfreshfoodfarms.com ) to ensure that consumers had access to healthy and nutritious foods straight from the local farmers. We have exclusive agreements with the local smallholder farmers who supply us with assorted farm produce (fruits and vegetables) in bulk, which we then repackage and brand for delivery to the end user consumers as subscription boxes and to other markets. In doing so, we have created a market for the small scale farmers to sell their farm produce to us which otherwise would have gone to waste due to the closure of most markets and supermarkets alike in our country. This entails that we have also made it convenience for the consumers to have access to healthy and nutritious foods even in time s of the pandemic, therefore, all the beneficiaries (smallholder farmers, customers, and delivery companies) gain an income
Sustainable development goals
2. Zero HungerEnd hunger, achieve food security and improved nutrition and promote sustainable agriculture. The food and agriculture sector offers key solutions for development, and is central for hunger and poverty eradication.
By 2030, end hunger and ensure access by all people, in particular the poor and people in vulnerable situations, including infants, to safe, nutritious and sufficient food all year round
By 2030, end all forms of malnutrition, including achieving, by 2025, the internationally agreed targets on stunting and wasting in children under 5 years of age, and address the nutritional needs of adolescent girls, pregnant and lactating women and older persons
By 2030, double the agricultural productivity and incomes of small-scale food producers, in particular women, indigenous peoples, family farmers, pastoralists and fishers, including through secure and equal access to land, other productive resources and inputs, knowledge, financial services, markets and opportunities for value addition and non-farm employment