Jovichem Limited Personal Care including Beauty and Home Care

General
Cosmetics are beauty products such as skin, hair and body care products that are used for enhancing personal hygiene and
appearance. The industry is highly lucrative across the world and in Nigeria. Globally, the cosmetics industry is forecasted to generate
USD 429.8 billion by 2020. Sub-Saharan Africa currently accounts for 3% of the global beauty products sales and is predicted to grow at a double rate of the global cosmetics market by 2020. In the Sub-Saharan region, Nigeria has the second largest market worth over USD3 billion

Trends
The Nigerian cosmetics industry is experiencing rapid and dynamic growth owing to the increasing national population, attractive demographic profile and increasing urbanization. The industry is also prioritizing the use of organic materials for production, in line with the changing consumer preferences and demand for less chemical concentrated products