Access to decent and adequate housing is often considered as a basic human right. However, low & middle-income households face difficulties in accessing not only affordable housing solutions but also housing of good quality. This has resulted in acute and persistent housing deficits — a situation that presents a complex mix of both challenges and opportunities. Ghana needs 85,000 housing units annually (Ministry of Water Resources, Works and Housing). Housing deficit is in excess of 1.2 million (Stated by the Government of Ghana) Housing supply is dominated by informal sector operations with over 90% of the country’s housing stock built incrementally by homeowners. According to research, about 80 to 90 % of Ghanaians are in the middle sector and below or categorised as low or middle-income earners.

The primary motivation for private sector actors to invest in housing is to make a profit. They therefore naturally seek to invest in the high end of the market neglecting the high demand sector, which is the moderate, middle, and mid-high. The private for-profit actor will not sell a house with a market value of USD 100,000 for USD 60,000 just because of a desire to make it affordable. Most of the housing prices start from $100,000 upwards. With the working moderate, middle, and mid-high workers receiving just receiving $500 to $1500, it is just above them to afford it even with the support of loans. It is, therefore, our plans to utilize this sector to solve the masses’ problem. Our prices will be ranging from $7000 to $50000  

With this goal of providing affordable housing for all, Jolly B is in the position of contributing positively to the SUSTAINABLE DEVELOPMENT GOALS in Ghana. Doing this will significantly reduce the inequality of owning a house in Ghana.

Sustainable development goals

  1. 10.1
    By 2030, progressively achieve and sustain income growth of the bottom 40 per cent of the population at a rate higher than the national average
  2. 10.2
    By 2030, empower and promote the social, economic and political inclusion of all, irrespective of age, sex, disability, race, ethnicity, origin, religion or economic or other status
  3. 10.3
    Ensure equal opportunity and reduce inequalities of outcome, including by eliminating discriminatory laws, policies and practices and promoting appropriate legislation, policies and action in this regard
  1. 11.1
    By 2030, ensure access for all to adequate, safe and affordable housing and basic services and upgrade slums
  2. 11.a
    Support positive economic, social and environmental links between urban, peri-urban and rural areas by strengthening national and regional development planning
  3. 11.c
    Support least developed countries, including through financial and technical assistance, in building sustainable and resilient buildings utilizing local materials