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GroCenter Holdings Limited We are because you are

In Kenya, a fragmented chain with multiple, informal small capacity actors is emblematic of the agricultural supply chain. Farmers (mostly women), brokers, and retailers are semi-literate, poor and unbanked. This precludes economies of scale, smooth flow of market intelligence, and increases costs.

Grocenter is re-engineering this supply chain by using data to connect farmers directly to retailers in urban areas. By identifying retailers’ needs and matching retailers to farmers, we create a shorter, more efficient supply chain that reduces produce spoilage, ensures higher profit margins for farmers and retailers, and lowers food costs for poor urban consumers.

Sectors Agritech, Big data, Crop farming, Logistics
Location Nairobi, Kenya
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