GenePlus has developed a Last-mile reeding service delivery model to address the needs of marginalized smallholder farmers who have limited access to breeding services. The innovation uses a simple and easy-to-use mobile USSD technology (*483*588#). Sectors Animal farming Location Nairobi, Kenya Stage Sign in to view details Markets Sign in to view details Customer model Sign in to view details Revenue Sign in to view details Contact Sign in to view details Social media