With the massive usage of WhatsApp, messenger and Viber ; telcos face major challenges to increase their ARPU , reduce churn, and sustain their subscribers base. In fact, the rapid adoption of OTT VoIP services is hurting badly the voice revenues especially international and roaming voice. Adding to this, the majority of mobile operators are not coping with technological advancement and there is still no proper coordination within the constituents of the VAS ecosystem which are the operators, content creators, and aggregators. Thus, we offer “PlayIt” a gaming portal to MNOs as an innovative VAS gaming solution to drive new revenue streams and better up content quality . PlayIt is a web based platform that contains one of the largest catalogs in the market with both HTML 5 and Android games facilitating the way for operators to increase their ARPU and reach any target audience.