Fruitions sources its fruits from farmers who live in communities that lack basic infrastructure and resources such as decent schools, and clinics and access to safe, clean drinking water and hygienic toilet facilities. These farmers in addition to their lack of access to better living aren’t motivated enough to do what they do because of the poor patronage and low crop yield. For this reason, Fruitions believes that it is the business’s inherent duty to do what it can to help where it is needed the most. We help these farmers by sourcing from them at standard prices and processing their produce into pure natural juices for consumers helping reduce lifestyle diseases associated with bad beverage choices.
In helping to minimize waste and negative impact on the environment, our waste is processed into organic manures and animal feed then given back to the farmers to boost their yield. Being a major customer to these farmers helps reduce poverty and create jobs in these communities while enriching their yield with our organic waste.
In summary, For each product produced, a job is created, the consumer is enriched and the planet is protected.
Sustainable development goals
2. Zero HungerEnd hunger, achieve food security and improved nutrition and promote sustainable agriculture. The food and agriculture sector offers key solutions for development, and is central for hunger and poverty eradication.
By 2030, end hunger and ensure access by all people, in particular the poor and people in vulnerable situations, including infants, to safe, nutritious and sufficient food all year round
By 2030, end all forms of malnutrition, including achieving, by 2025, the internationally agreed targets on stunting and wasting in children under 5 years of age, and address the nutritional needs of adolescent girls, pregnant and lactating women and older persons
By 2030, double the agricultural productivity and incomes of small-scale food producers, in particular women, indigenous peoples, family farmers, pastoralists and fishers, including through secure and equal access to land, other productive resources and inputs, knowledge, financial services, markets and opportunities for value addition and non-farm employment
By 2030, ensure sustainable food production systems and implement resilient agricultural practices that increase productivity and production, that help maintain ecosystems, that strengthen capacity for adaptation to climate change, extreme weather, drought, flooding and other disasters and that progressively improve land and soil quality