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FROOTEE JUICE Undeniably Healthy

Quick Pitch
FROOTEE JUICE Pty Ltd is a start-up company that processes fruits and veggies into cold-pressed beverages. Its uniqueness is in the selling promise, better by difference.
Problem
Companies dealing with healthy beverages in particular cold-pressed ones often target middle and upper-middle classes and are often expensive and out of reach of the Bottom of the Pyramid (BOP) customers. Our company targets this BOP market with these cruelty-free, organic cold-pressed beverages and our reduced input costs make it possible to make our products affordable and accessible to this market.
Innovative
Central to our operations is Science and Technology our products target non-consuming contexts with unique healthy drinks and thus dispel the myth that BOP markets are only necessity-driven.
Solution
Part of our deal is the focus on horticulture growing our organic produce so we could control the input costs of our products so we can make these products affordable and accessibl

Sectors Agribusiness, Crop farming, Hospitality
Location Emfuleni Local Municipality, South Africa
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