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Fresho We are digitizing grocery commerce in Africa through social selling

Venture Profile Fresho image of Artboard



The food supply chain in Africa is highly fragmented, largely offline and overly mediated, leading to inflated prices to consumers, low profits to farmers and over 40% post-harvest losses. On the other hand, the internet opportunity in Africa is growing fast with over 250m people online and active on social channels especially WhatsApp. Our solution is a technology platform that enables anyone to start a grocery business without any capital – all one needs is a free account on their phone, and start selling to family, friends and neighbors, and earn a commission of 10% on every order fulfilled. We maximize data to predict demand and efficiently move products from rural farms to urban consumers within 48 hours. Our resellers/agents are women and youth micro-entrepreneurs who aspire to earn from home or increase income from their current business without additional capital. Our solution is currently live in Nairobi with over 100 resellers onboarded.

Sectors Agribusiness, Internet
Location Nairobi, Kenya
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