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Fresh.Land Shortening and digitizing the food supply chain

Cover image of Fresh.Land, Agritech venture on VC4A



Our goal is to scale in EU and make the food industry more economically and environmentally sustainable:
• Economy: Fresh.Land improves the financial situation of farmers. Selling with no middlemen, they capture a larger share of the value (20-50% more). This is crucial at a time when EU family farm income has decreased 23% from 2001 to 2015.
• Environment: According to WWF, “Fresh.Land can save 88% of greenhouse gas emissions from storage and reduce food waste by 10%, saving 12.7 million tons of CO2 annually by 2026”. We also eliminate preservation chemicals, as we reduce time-to-store from months to days.
Successfully developing and scaling Fresh.Land will strengthen EUs position at the forefront of two strategic industries — agribusiness and cleantech.

Sectors Agritech, Clean technology, E-commerce
Location København, Denmark
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