First-Aid Counselling Instant, affordable, and anonymous digital mental health support

First-Aid Counselling (FAC) is a Botswana-based digital mental health company addressing one of Africa’s most urgent and underserved challenges: access to mental health support. According to WHO, over 304 million Africans live with mental health conditions, yet access to care remains slow, costly, and limited. In many cases, getting help can take up to 14 days, even though losing hope can take only a few seconds.

FAC closes this gap by providing instant, affordable, and anonymous mental health support through digital platforms including USSD, web applications, and chatbots, available anytime, anywhere, in local languages. Our services focus on both preventive and curative mental health support.
Our business model is built for scale. We distribute our services as value-added offerings through telecom operators, insurance companies, and government partnerships, enabling mass-market reach at low cost. Our partnership with Orange gives us access to 18 African countries, with additiona