Finder Africa Group (Finder) is a one stop solution linking physical and digital commerce using mobile devices. As a one stop solution, Finder bridges the gap between online and offline (O2O) for retailers, e-tailers, brands and bricks-and-mortar stores using an O2O platform, mobile app and digital self-pick-up stations.
Through Finder, offline experience and online transactions are integrated seamlessly through smartphone devices.
How does it work? Targeted customers are attracted to a store via offline channels, the transaction journey is then moved to the online platform. The shopper selects the nearest self-pick-up station to collect the parcel. Once a transaction is completed, the customer can be converted to be a potential regular customer.
Finder hopes to improve the transparency, efficiency and service levels of the retail industry in Kenya, and further extend to other African markets in the next phase.