Farmers Online is an exclusive online marketing and trading platform for Namibian farmers. It is an innovation that enables farmers to buy and sell livestock, game and farming equipment online. It is very simple, easy-to-use and can be accessed and use anywhere, anytime on any Internet-connected computer or mobile device. It has the potential to open up and level the farming marketing and trading playing field and offers new opportunities and markets for all sectors of the Namibian farming landscape. It specifically offers a new window of opportunity for resettled, emerging and communal farmers who traditionally struggle to access markets and receive better prices for their livestock. Marketing and trading cost, easy market access and the convenience of doing business are critical considerations in any farming enterprise and Farmers Online comfortably address those concerns for all Namibian farmers.