Our company is involved in agriculture with the production of rice products and maraichers. In 2020 we launched our flagship product, Sunu Ceeb, to promote the consumption of local rice. Mauritania is a country where rice is consumed daily. 80 % of the rice consumed comes from the countries of the subregion or in chine. Our company ETS Aya Alim Agro comes in this context to promote the change in attitude of consumers who have a preference for consumption of imported products rather than local products. Sunu Ceeb rice is of good quality and well-conditioned in 25 kg bags complying with the standards of conservation and production. The company recruited young people who provide after-sales distribution, a after-sale service that is considered an innovation by customers who used to move to the market for purchases mainly in the context of confinement in Covid. Sunu Ceeb comes to the
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