The Energy Axis is a digital platform where suppliers and buyers in the energy industry interact online. It is an e-commerce address to find information on the production, consumption, sales, distribution, and marketing of energy, with a focus on the African businesses.
The Energy axis platform has come at a good time for businesses looking for expanded market opportunities. The global lockdowns enforced by COVID-19 pandemic have dis-incentivized face-to-face interactions. B to B Marketing has been moved online as trade conferences, exhibitions etc. have been postponed or out rightly cancelled.
The Energy Axis would encourage the traditional companies to strategically digitize; people now go online more to search for products and services; search engines and social media platforms will become very powerful source of business leads.