In Kenya, Nairobi for instance, the price of food is more than double (in other cases triple) the amount compared to that in rural areas, strange right? Currently onions retail at $1.2 for a kilo in Nairobi compared to $0.4 in rural areas. Urban consumers get ‘not so fresh produce’ that changes hands 2-9 times, degrading quality every time before it gets to their tables. These consumers cannot trace where these products came from, any harmful chemical residue in them or if they are GMO. Simply put, daily, urban consumers of agricultural produce eat what they do not know/like at a very high prices. On the other hand, smallholder farmers loose 40% of their harvest to post harvest loss (as a result of lack of storage and lack of ready markets). In partnership with existing or new estate vendors, E Mboga home delivers fresh, affordable and traceable wide variety of farm produce sourced directly from farmers.