Reduce Food Waste

Extend the shelf life of perishable food from 2 days to 20, reducing post harvest loss by 70%. Increase Local Farmer Income With more of their harvest to sell, smallholder farmers, retailers and wholesalers will be able to increase their annual income by 25%.

Create Jobs for Women and Youth

Our target is to hire mainly youth and women to manage the operations and collection of revenue at DAYAT FRESH stores. Youths from TVET(s) and NYS shall be hired for fabrication, construction and installation of the Dayat Fresh cold-stores and development of the digital marketplace for the fresh produce.

Reduce Malnutrition

More organically preserved, produced and nutritious food will be available to rural and urban dwellers, especially children. Innovation Promotion Dayat captain Groceries shall expose the kenyan farmer to emerging technologies.

Self-Sustainable Business Model

Our business model will enable us to become self-sustainable within the first year of operation

Sustainable development goals

  1. 1.1
    By 2030, eradicate extreme poverty for all people everywhere, currently measured as people living on less than $1.25 a day
  2. 1.2
    By 2030, reduce at least by half the proportion of men, women and children of all ages living in poverty in all its dimensions according to national definitions
  1. 2.1
    By 2030, end hunger and ensure access by all people, in particular the poor and people in vulnerable situations, including infants, to safe, nutritious and sufficient food all year round
  1. 8.2
    Achieve higher levels of economic productivity through diversification, technological upgrading and innovation, including through a focus on high-value added and labour-intensive sectors
  2. 8.5
    By 2030, achieve full and productive employment and decent work for all women and men, including for young people and persons with disabilities, and equal pay for work of equal value