The business is an online platform mainstream on social media. It deals with selling jewellery, make up, clothes and shoes for women. It is a convinient store, hence it solves the problem of moving from one store to another looking for particular items. It also addresses the issue of fashion at a cheaper rate, hence you can look good without having to spend much. The business cuts across the market, from the high end to low end clientel. The business has a potential because of the changing fashion trends hence making it a necessity to look good. Therefore, there is opportunity for business all through.