For centuries, studies have shown that honey bees have served human demand for products like honey, beeswax and Propolis. This demand continues until today, and has grown larger in size, most African country like Ghana imports most of its honey consumption, which is due to the deficit and insufficiency of honey supplied locally.
The global trade in bee products is worth millions of dollars every year. Due to its diverse use, the worldwide consumption of honey is so huge that supply can barely cope with demand.
For instance, Africa consumes more than three times the amount of honey it produces. Apart from Ethiopia, Kenya and Tanzania which produce most of the continent’s honey, other large markets (like Ghana, Nigeria and South Africa) have a lot of unmet demand for bee products.
We think that the huge gap between Africa’s consumption of bee products and available supply presents a lucrative opportunity for entrepreneurs and investors to exploit.